Chairperson, Executive Education Programme (2022-present)
Assistant Professor, IIM Kozhikode (2019 - present)
Ramasundaram, A., Pandey, N., Shukla, Y., Alavi, S., & Wirtz, J. (2023). Fluidity and the customer experience in digital platform ecosystems. International Journal of Information Management, 69, 102599.
Banerji, D., Ramasundaram, A., Sreejesh, S., Shukla, Y. S., & Chatterjee, R. (2023). How do we measure the intangible? Overcoming the measurement challenge in services. International Journal of Consumer Studies.
Developing a model of Aesthetic consumption , Working Paper, 2022
The role of colours in the co-creation process , Working Paper, 2022
Exploring the Role of Culture in Website Aesthetics , Working Paper, 2022
Dealing with Contractual Incompleteness and Poor Contractual Enforceability , Working Paper, 2022
Studying The Role Of Online Store Layout On Variety Seeking Behavior , Working Paper, 2022
Understanding people power during natural disasters-A social network analysis , Working Paper, 2022
Online shopping behavior, design and aesthetics, services marketing, digital business models
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
