AISHWARYA RAMASUNDARAM

AISHWARYA RAMASUNDARAM

Assistant Professor (Grade II)
Marketing Management

04952809 235

aishwaryar[at]iimk[dot]ac[dot]in

 

 


Academic Positions


Assistant Professor, IIM Kozhikode (2019 - present)

Significant Publications


Developing a model of Aesthetic consumption , Working Paper, 2022

The role of colours in the co-creation process , Working Paper, 2022

Exploring the Role of Culture in Website Aesthetics , Working Paper, 2022

Dealing with Contractual Incompleteness and Poor Contractual Enforceability , Working Paper, 2022

Studying The Role Of Online Store Layout On Variety Seeking Behavior , Working Paper, 2022

Understanding people power during natural disasters-A social network analysis , Working Paper, 2022

Research Areas


Online shopping behavior, design and aesthetics, services marketing, digital business models

Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570

Phone
+91-495-2809100
Fax
+91-495-2803010-11

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