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Assistant Professor (Grade I)
Marketing Management

04952809 235




Academic Positions

Chairperson, Executive Education Programme (2022-present)

Assistant Professor, IIM Kozhikode (2019 - present)

Significant Publications

Ramasundaram, A., Pandey, N., Shukla, Y., Alavi, S., & Wirtz, J. (2023). Fluidity and the customer experience in digital platform ecosystems. International Journal of Information Management69, 102599.

Banerji, D., Ramasundaram, A., Sreejesh, S., Shukla, Y. S., & Chatterjee, R. (2023). How do we measure the intangible? Overcoming the measurement challenge in services. International Journal of Consumer Studies.

Developing a model of Aesthetic consumption , Working Paper, 2022

The role of colours in the co-creation process , Working Paper, 2022

Exploring the Role of Culture in Website Aesthetics , Working Paper, 2022

Dealing with Contractual Incompleteness and Poor Contractual Enforceability , Working Paper, 2022

Studying The Role Of Online Store Layout On Variety Seeking Behavior , Working Paper, 2022

Understanding people power during natural disasters-A social network analysis , Working Paper, 2022

Research Areas

Online shopping behavior, design and aesthetics, services marketing, digital business models

Indian Institute of Management Kozhikode

IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570


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