Academic Positions

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Doctoral Scholar in Marketing with interests in Subsistence Marketplaces & Retail Environments.

Conferences, Seminars & Talks

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"Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society", Association for Consumer Research (2023) , Seattle, USA.

Presented paper titled 'Human crowding and store evaluations in subsistence marketplaces' at the Australia and New Zealand Marketing Academy (ANZMAC) Conference (December 4-6, 2023) The University of Otago, Dunedin, New Zealand 

Presented paper titled "Impediments to retailer-switching behaviour in subsistence marketplaces" at the Third Virtual Subsistence Marketplaces Conference-2022, Loyola Marymount University, Los Angeles, USA.

Presented paper on 'Retail Crowding perceptions in Subsistence Marketplaces' at AIMS 2023 Conference IIM Kozhikode 

Awarded 'Best Track Paper' for paper presentation on "Finding a balance between essentialism and consequentialism: Lessons from Art management For Social Enterprises" at PAN IIM GIT Conference, 2021