Doctoral Scholar in Marketing with interests in Subsistence Marketplaces & Retail Environments.
Presented paper titled "Transformative Transactions: The Impact of Digital Payment Proliferation on Consumer Well-being in Subsistence Markets" at the American Marketing Association Summer Conference (August, 2024).
www.ama.org/wp-content/uploads/2024/08/2024-Summer-AMA-Proceedings_August_21_2024.pdf
"Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society", Association for Consumer Research (2023) , Seattle, USA.
Presented paper titled 'Human crowding and store evaluations in subsistence marketplaces' at the Australia and New Zealand Marketing Academy (ANZMAC) Conference (December 4-6, 2023) The University of Otago, Dunedin, New Zealand
Presented paper titled "Impediments to retailer-switching behaviour in subsistence marketplaces" at the Third Virtual Subsistence Marketplaces Conference-2022, Loyola Marymount University, Los Angeles, USA.
Presented paper on 'Retail Crowding perceptions in Subsistence Marketplaces' at AIMS 2023 Conference IIM Kozhikode
Awarded 'Best Track Paper' for paper presentation on "Finding a balance between essentialism and consequentialism: Lessons from Art management For Social Enterprises" at PAN IIM GIT Conference, 2021
International Journal of Consumer Studies, (ABDC-A)
Harnessing the power of Marketing at all levels: A synthesis of the Bottom of Pyramid and Subsistence Marketplaces approach to solve the wicked problems of Society (2023)
Advances in Consumer Research (ABDC-B)
IIMK Campus P. O, Kozhikode, Kerala, India,
PIN - 673 570
