Publication Year
Susceptibility to Reference Group Influence among Rural Consumers. In Rural Markets: Understanding Consumers & Development Issues: Understanding and Tapping Rural Market Potential., 2010
Effects of Initial Search Bound on the Performance of Self-adaptive Evolutionary Computation Methods. In Information Systems, Technology & Management., 2010
Variation in customer satisfaction between urban and rural consumers: influence of expectations. In Velayudhan, S.K, & Sridhar, G (Eds.), Rural Markets: Understanding Consumers and Development issues: Understanding and Tappin, 2010
Executives representation of rural markets. In S. K. Velayudhan & G. Sridhar, (Eds.), Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, 3-15. New Delhi: Excel Books., 2009
Introduction of VAT and retail prices: Some evidence from Tamil Nadu. In D. K. Srivastava, K. R. Shanmugham & B. C. Rao (Eds.), Finance Commission: Issues of the Southern States, 247-288. Chennai: Madras School of Economic, 2009
Information, knowledge and intelligence. In R. K. Jena (Ed.), IT and Business Intelligence, 37-44. New Delhi: Excel Books., 2009
Influence of education on the use of informal referent groups as information source by consumers in rural markets. In: S. K. Velayudhan & G. Sridhar (Eds.), Marketing to Rural Consumers: Understanding and Tapping Rural Mar, 2009
Substitutability of haats and retail store in rural markets: A study across the states in India. In: S. K. Velayudhan & G. Sridhar (Eds.), Marketing to Rural Consumers: Understanding and Tapping Rural Market Potential, 310, 2009
Performance of State Electricity Utilities during the Post Power Reforms Period: A Comparative Analysis. In Chandrasekhar, M. & Nirmalya Bagchi (Eds.), Global Interdependence and Decision sciences, 2009
WTO, India & Emerging areas of Trade, WTO, India and Emerging areas of Trade Challenges and Strategies in Rameshan P (Ed) Excel books New Delhi, 2008
Private Woodlots on State Forestland in Bangladesh and India:Capital flows, Competition and Regulation: Studies in Economic Transformation and Fublic Folic): APF Press, Toronto, Canada., 2007
Indian Agribusiness Institutions for Small Farmers - Role Issues and Challenges, Institutional Alternatives and Governance of Indian Agriculture in Ballabh V (Ed) Academic Foundation New Delhi, 2007
Integration and convergence offinancial markets IiI the European Union, in Volbert Alexander et. a! (Eds.). Global Divergence in Trade, Money and Policy, Edgar Elgar Publishing., 2006
Determinants of currency reserve holdings: an empirical study of India, China and Korea in B. Batavia and P. Nandakumar (Eds.). Globalization. Capital flows, Competition and Regulation, APF Press, Toronto., 2006
Multimedia Applications in E-Learning. Dr. Rama Reddy Festschrift Volume. University of Hyderabad., 2005
Digital archival strategies for Library Consortia : The IIM Consortium Experience, Sh. Ashok Jambhekar Festschrift Volume, MANLIBNET. New Delhi., 2005
An artist as a social scientist in I Chakravarty and B. Paine (eds.) Breaking the silence (in Bangla), Stree, Kolkata, 2005
Globalization and the changing role of the government. Globalization and social security. Edited by Department of Economics, Published at St. Aloyisus College, Trichur, 2005
Building a multimedia Digital Library of Audio/Video Resources Using Open Source Software and Open Digital Library Standards. Sardar Jaginder Singh Ramdevon Festschrift Volume, 2005, USA, 2005
Consumer Attitude: SMS Advertising , Book Chapter in the Book, SMS Marketing For Mobile Generation, Edited by Kanugovi, Sreenath, ICFAI Books,pp: 99-106., 2004
Branding India: Strategic Appoaches and Challenges in the Book Brand India- All Evaluation Edited by Kanugovi, Sreenath, ICFAI Books, pp: 85-102., 2004
Customer Relationship Management in Financial Services Industry, in the Book, Relationship Marketing- An Indtroduction Edited by Lindgreen, Adam and Chaturvedi, Brij Mohan, ICFAI University Press, pp: 141- 162., 2004
Building Hig- Tech Brands a Customer Based Brand Equity Approach in Building Brands in the Indian Market,Excel Books, New Delhi., 2004
The changing trends in Copyright in the scholarly communication world, Prof. M. Parameswaran Festschrift Volume, Department uf Library & Information Science, University of Calicut, 2004
Building new service brands: A case study of Xanadu. In Building Brands in the Indian Market, 375-378, 2004
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