Journal Articles

Publication Year

The indirect experience of nature: biomorphic design forms in servicescapes

Deepak S. Kumar, Keyoor Purani, Shyam A. Viswanathan

Journal of Services Marketing, July 2020

DOI : 10.1108/JSM-10-2019-0418

New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis

Neeru Malhotra, Sunil Sahadev, P. S. H. Leeflang & Keyoor Purani

Information Systems Frontiers, July 2020


Improving the coordination in the humanitarian supply chain: exploring the role of options contract

John, L., Gurumurthy, A., Mateen, A. and Narayanamurthy, G.

Annals of Operations Research, September 2020

DOI : 10.1007/s10479-020-03778-3

Application of a hybrid selective inventory control technique in a hospital: a precursor for inventory reduction through lean thinking

Gurumurthy, A., Nair, V. K. and Vinodh, S.

The TQM Journal, August 2020


Self-reliance versus State Responsibility Sustaining Lift Irrigation Systems

Balooni, K., Menon, V., & Asokan, S. M.

Economic and Political Weekly, February 2019

Risk-taking Channel of Monetary Policy: Evidence from Indian Banking

Sarkar, S. & Sensarma, R.

Margin: The Journal of Applied Economic Research, 2019

DOI : 10.1177/0973801018800088

Religion in the lives of Hindu widows: Narratives from Vrindavan, India

Pandey, J. & Gupta, M.

Psychology of Religion and Spirituality, 2018


Is There A Case for Fiduciary Duties Towards Employees and Other Stakeholders

Krishnan, T. N.

Indian Journal of Industrial Relations, January 2019

Co-creating the tourism experience

Sugathan, P. & Ranjan, R.K.

Journal of Business Research, July 2019


e-Loyalty among millennials: Personal characteristics and social influences

Purani, K. & Kumar, D. S. & Sahadev, S.

Journal of Retailing and Consumer Services, May 2019


The virtuous cycle of daily motivation: Effects of daily strivings on work behaviors, need satisfaction, and next-day strivings

Foulk, T., Lanaj, K. & Krishnan, S.

Journal of Applied Psychology, June 2019


Supply Chain Risk Management: Models and Methods

Vishnu, C.R., Sridharan, R. & Ram Kumar, P.N.

International Journal of Management and Decision Making, January 2019

DOI : 10.1504/IJMDM.2019.096689

Loss is a loss, why categorize it? Mental accounting across cultures

Banerjee, P., Chatterjee, P., Mishra, S. & Mishra, A. A.

Journal of Consumer Behavior, March/April 2019


What drives the off-shore futures market? Evidence from India and China

Kumar, S.S.S., & Sampath, A.

Finance Research Letters, September 2019


Bayesian C -optimal life testing plans under progressive type-I interval censoring scheme

Roy, S., & Pradhan, B.

Applied Mathematical Modelling, June 2019


KHL: Consulting for Managing Sales Force Attrition (B)

Nair, U. K., & Purani, K.

Asian Journal of Management Cases, 2018


KHL: Consulting for Managing Sales Force Attrition (A)

Nair, U. K., & Purani, K.

Asian Journal of Management Cases, 2018


Conceptualizing the impact of corruption in national institutions and national stakeholder service systems on e-government maturity

Khan, A., & Krishnan, S.

International Journal of Information Management, June 2019


Market dynamics and reverse logistics for sustainability in the Indian Pharmaceuticals industry

Narayana, S.A., Pati, R.K., & Padhi, S.S.

Journal of Cleaner Production, January 2019


Negotiating digital spaces in everyday life: A case study of Indian women and their digital use.

Paul, A., & Thompson, K.

First Monday,, November 2018


Emotional labour of rural women in difficult geographies of an emerging economy: narratives of community healthcare workers of India

Pandey, J., Singh, M., & Sohan, S.S.

International Journal of Work Organisation and Emotion, 2018

DOI : 10.1504/IJWOE.2018.093302

Are emojis fascinating brand value more than textual language? Mediating role of brand communication to SNS and brand attachment: An insight from India

Arya,V., Sethi, D., & Verma, H.

Corporate Communications: an international journal, 2018

DOI : 10.1108/CCIJ-03-2018-0036

Ties that bind tourists: embedding destination motivators to destination attachment: a study in the context of Kumbh Fair, India

Arya, V., Sharma, S., Sethi, D., Verma, H., & Shiva, A.

Asia Pacific Journal of Tourism Research, 2018


Buyer-seller amount-price equilibrium for prepaid services: Implication for promotional pricing

Adhikari, A., & Sinha, R.K.

Journal of Retailing and Consumer Services, September 2018


“8A” framework for value stream selection – an empirical case study

Narayanamurthy, G., Gurumurthy, A. & Moser, R.

Journal of Organizational Change Management, 2018

DOI : 10.1108/JOCM-06-2017-0234
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