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Assistant Professor
Marketing Management

0495-2809242 / +91-9448792962
Click to visit website  https://www.iimk.ac.in/faculty/facultyprofile.php?pid=praveens

FPM, IIM Bangalore, 2016; PGDM, IIM Kozhikode, 2012
Research Areas
Praveen Sugathan specializes in the firm-customer interfaces which are facilitated by new technologies and media. His current research includes investigating customer responses after co-creation, how customers spread and engage with word-of-mouth, and customer perception of realism in creative products. He is also interested in customer and marketing analytics.

Academic Positions
Assistant Professor, IIM Kozhikode, 2016 December-

Assistant Professor, IIM Tiruchirappalli, 2016 April-2016 December

Selected as one of the best accepted papers at 2015 Academy of Management Meeting during August 7-11 in Vancouver, BC, Canada.

Doctoral student stipend winner, Association of Consumer Research, New Orleans, 2015

Doctoral student stipend winner, Academy of International Business Conference, Bengaluru, 2015

Khoshoo Earthian Trophy 2011-2012 by Ashoka Trust for Research in Ecology and the Environment (ATREE) for the paper, “Integrating Solid Waste Management and Organic Farming”

Best paper award for Wipro Earthian 2012


Significant Publications

Conferences, Seminars & Talks
American Marketing Association Conferences (AMA): 2015 winter, 2015 summer, 2016 summer

European Marketing Academy Conference (EMAC): 2015

Academy of Management Meeting (AOM): 2015

Academy of International Business (AIB): 2015

Association for Consumer Research conference (ACR): 2015


Marketing Research

Customer Analytics

Strategic Marketing

Customer Relationship Management


Contact Details

Indian Institute of Management Kozhikode
IIMK Campus P. O., Kozhikode, Kerala,
PIN - 673 570

Phone: +91-495-2809100
Fax: +91-495-2803010-11

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