Sinha, R. & Adhikari, A. (2017) Advertised Reference Price and Sales Price as Anchors of the Latitude of Expected Price and its Impact on Purchase Intention European Journal of Marketing
, Vol.51, issue 9/10
omas, J. Saha, B. & Satpathy, C. (2017) Chennai Super Kings (CSK): Growing and Leveraging Brand Equity Journal of International Business Education
Mukherjee, S. (2017) Input Trade Reform and Wage Inequality., International Review of Economics and Finance. .
, Vol. 51 pp.145-156
Broll, U., & Mukherjee, S. (2017) International trade and firms attitude towards risk, Economic Modelling. .
, Vol.64, pp.69 - 73.
Balakrishnan, P. (2017) Markets, Growth and Social Opportunity India since 1991., Economic & Political Weekly. .
, Vol.52 Issue.(2)
Baag, P. K. & Kavitha, P. (2017) Banks in India- Efficiency in Financing Entrepreneurs and Small Businesses Under PMMY Scheme: DEA Approach. SMART Journal of Business Management Studies,
, Vol.13 Issue.(2).
Chowdhury, S., & Kundu, A. (2017) Stochastic Comparison of Parallel Systems with Log-Lindley Distributed Components. Operations Research Letters,
, Vol.45 Issue.(3): pp. 199-205.