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Do not try to conquer the world, win one small battle at a time and before you know it you will have an empire to call your own.
And, at all costs, it is important to decide what you can realistically afford to set aside as your advertising budget, decide what you want to do with it and then to DO IT ...consistently and without fail. What you get out of your business will be directly proportional to the effort you put in. Nothing in...nothing out.
I know I have said it before, but it bears repeating here; the point of your advertising; in fact the point of all of your initial marketing and promotion is to GENERATE LEADS. From that point on it is up to you to follow thru and either close the sale or get assistance from your upline or the Company to close it for you. But make sure the follow through is DONE. Leads cost money to produce, wasting them is like burning money.