THE Stock Exchange is a market for the sale and purchase of all kinds of
securities. The buildings, wherein business is transacted, occupy a triangular plot of
ground near the Bank of England, and comprise the Hall where the various markets are held,
and other rooms and offices for the use of the numerous officials. There are 2,500
members, and the management is vested in a Committee selected from their number. Admission
to membership is open to any person not engaged in another business, and who is properly
proposed and seconded; but very strict regulations and guarantees are enforced before
entry, so as to exclude any one whose circumstances and character will not bear the
strictest investigation. The hours of business are eleven to four o'clock on all days
except Saturday, when they are until two o'clock. The members of the house are divided
into Jobbers and Brokers, the former being dealers in stocks and shares. It is contrary to
practice for brokers to deal with brokers, and all transactions are between brokers and
jobbers.
What are known as "markets" are groups of jobbers distributed
about the house, each group having its own particular dealings, one in Government Stocks,
another in English railways, a third in Foreign securities, and so on. A broker having
received an order from a customer to sell £1,000 Great Eastern Railway Stock, would go to
the English railway group and inquire of a jobber the price or quotation for Great
Easterns, without disclosing whether he wants to buy or to sell. The jobber replies,
"115 1/4 to 115 1/2"; whereupon the broker says, "I sell at 115 1/4,"
when the bargain is completed, without any memorandum or written contract, the verbal
communication being alone in use, and the jobber is bound by it. It will be observed that
the lower price, 115 1/4, is accepted by the broker on behalf of his customer, as a sale
is always effected at the lowest quotation, and a purchase at the highest. Another broker
presently goes to the jobber and asks the same question receiving the same reply, 115 1/4
to 115 1/2 the broker says, "I buy of you at 115 1/2," being the highest
quotation. The difference of 5s. between the sale and the purchase is the Jobber's profit.
The broker charges his customer his own commission or brokerage on the transaction, which
ranges from 2s. 6d. per cent. on the Government and Colonial Stocks up to 10s. per cent.
on railway stocks. This is the elementary stage of the business of the Stock Exchange, but
the variety of the securities dealt in, under constantly changing circumstances, the
number of transactions, and the amount of money changing hands, involve intricate accounts
and arrangements, which need not be particularised here. Accounts are settled fortnightly,
the precise dates being fixed some time before by the Committee of the house.
Many speculators, however, especially those who have bought stocks and
shares with the expectation that they will speedily rise in price, do not find it
convenient to pay the purchase-money on the appointed settling day; so payment may, by
arrangement, be carried over to the next settling day. For the accommodation a certain
charge, which is called "contango," is made, the amount varying with the value
of money and the quality of the stock. "Backwardation," on the other hand, is a
commission paid in order to postpone the delivery of stocks or shares which a speculator
contracts to sell, but which he never possessed. He is a speculator for the fall, hoping
by the delay to be able to purchase the same stocks and shares at a less price than he
bargained to sell them for, and so make a profit out of the transaction. Speculations for
a rise are known on the Stock Exchange as "Bulls," and their object is by every
manner of means to get the prices of the stocks they are dealing in pushed up as much as
possible. Speculators for a fall are called "Bears," and they are equally
anxious to send prices down. So sensitive is the stock market that prices are easily
affected; the rumoured prospect of an important dividend from a railway company will at
once probably influence the price of its shares, whilst a report of a disastrous accident
will have the contrary effect. A "boom" in the money market is a cheerful desire
on the part of the speculative public to be purchasers at advancing prices, and this
betokens good business for the brokers and jobbers. A "boom" in any particular
stock is a buoyancy in prices, caused by some favourable rumour, whether founded or
unfounded, more often the latter, and set agoing in the interest of persons who desire to
get rid of surplus stock. A "boom" in railway shares is often brought about by
increased traffic receipts; a "boom" in mining shares is caused by one or two
companies having produced more gold this month than last; and a "boom" in
foreign stocks is due to the settlement of some political or other difficulty, &c.,
&c. A "slump" is just the reverse, being an unaccountable depression which
sometimes fastens upon the speculative world, and betrays distrust in everything. Unless
this feeling is checked in time it degenerates into "panic," when prices fall to
a ruinously low figure.
Each fortnightly settlement includes three days -- the first being
continuation or "con tango" day, when all transactions of a speculative
description are arranged to be carried over to the next settlement day. The second is the
ticket day, when the names of purchasers and sellers are handed over. The third is pay-day
when all amounts or balances due for stocks bought or sold are paid or received. The great
bulk of business being purely speculative, the first day is the busiest; after noon on
that day all new transactions entered into are for settlement at the next account day,
unless otherwise specially arranged.
Any sums of money may be invested in, or any particular amount of stock
purchased of, the Government Funds, through a broker or banker, and there is practically
no limit to the quantity that may be held. In the books of the Bank of England an account
is opened, and the name, address, and description of the investor carefully registered. A
memorandum is given of the transaction, but it is of value only as such, not being in the
nature of a certificate or receipt, and it is not required to be given up or produced in
the event of a sale or transfer of the stock or any portion of it. Accounts may be opened
in one, two, three, or four names, but not more, and four different accounts may be open
at the same time in the same name or names, but they must be distinguished as accounts A,
B, C, and D.
In order to sell stock the holder may attend at the Bank of England
himself accompanied by his broker, and then and there have the transfer made and the money
paid. But this would be unusual and held to imply mistrust, without perhaps occasion for
it. The safest plan is for the holder to instruct his bankers to carry out the
transaction, and give them a Power of Attorney to enable them to do so. A special form of
power is provided by the Bank of England, the cost of which is 11s. 6d. The Inscribed or
Registered Stocks of most of the Colonial Governments are dealt with in the same way, as
well as Indian stocks and the stocks of many of our larger towns. The account of an
investor may be added to or diminished at any time without difficulty or delay.
The stocks and shares of railway and other companies may be purchased
through a broker or banker, and the holder passes them over to a buyer by a formal deed of
transfer. The purchaser's name, address, and description are carefully registered in the
books of the company, and he has then accepted all the responsibilities that may attach to
the shares. For instance, the shares he has bought may be only partly paid up. The shares
in railway companies are usually paid up in full, but it may so happen in an issue of new
shares that they are paid up by periodical instalments; in which case what has already
been paid is known as "scrip," and retains that name until developed into
fully-paid shares. A company formed of £20 shares may have called up only £5 on each,
and with no intention of demanding more, yet the holder is liable for £15 on every share
he holds, and before he invests his money he should be careful to ascertain the full
extent of his liability. Some little time after the transfer of the stock or shares has
been completed, a certificate will be issued by the company, giving full particulars of
the holding, and this certificate must be carefully preserved, as it will be required to
be given up before all or any portion of the property can be sold. The Colonial, foreign,
and other bonds payable to the bearer, which have been previously described, are
purchasable through a broker or banker, and handed over without any transfer or other
formality. Bonds of this description should be left in the safe custody of a banker, who
would cut off and collect the interest coupons attached, as they became due.
As an example of the hazard incurred by keeping securities of this kind
in one's own house, the writer remembers a case where a gentleman was examining in a room
of his house, by the light of a candle, some bonds which he afterwards locked up in an
iron safe. It was dark outside and the blind was drawn up, so that any one from the garden
could see all that was going on in the room. Next morning the empty safe was found in the
grounds and the contents had been carried off. All the particulars of the bonds were at
once telegraphed to the Stock Exchange, the London banks, and the Police authorities. Some
months afterwards the bonds turned up in the hands of a banker in London, who had received
them from an agent abroad. An action was brought by the original owner for their recovery,
but it was of no avail, as the securities had come into the hands of the banker in the
course of regular business, and so the loser could get no redress and, moreover, had to
pay a large amount in costs.
The broker, who is a member of the Stock Exchange, from the precautions
taken on his admission, should be a responsible person, whom it would be safe to entrust
with any business which might be put into his hands. His dealings, however, are chiefly on
behalf of the bankers and outside brokers, acting for themselves and the public. There are
numerous outside brokers (that is, brokers who are not members of the Stock Exchange) in
London and all over the country. In every profession there are some doubtful members, and
stockbroking has its fair share, but with ordinary vigilance on the part of their
customers, well established brokers will carry out their commissions faithfully and
reasonably. As to the advice, however, a broker may have to offer in the way of
investments, it must be remembered that he is no more than mortal, and would at times be
prone to submit such securities as he himself, on behalf of a client, would most desire to
dispose of. In this way, too, the country broker is liable to be pressed by his London
agent to get rid of particular stocks or shares which hang heavy on hand. However, bearing
this well in mind, an investor may gain much useful information from his broker, although
for sound advice his banker is to be preferred.
Members of the Stock Exchange are not allowed to advertise themselves or
their firms, but most of the daily newspapers in London have an agent in the house, either
a jobber or broker, who furnishes to his principal for publication a daily report of the
state of the markets and the current prices of the day, which in that way reach the eye of
the public. It may be assumed that in the better class of journals the information thus
afforded is perfectly trustworthy, although some years since one of the leading newspapers
was imposed upon by its agent, who took advantage of his position to manipulate certain
matters for his own ends. Less scrupulous publications, however, are freely made use of to
influence the public, to cry up or prejudice the markets and particular concerns. The
provincial broker, as a rule, limits his advertisement to the name and address of his
firm, with a quotation of the prices of a few of the stocks mostly dealt in, and monthly,
or quarterly, sends an extended list to his customers. The outside broker who advertises
himself freely in the newspapers, as well as by pamphlets and circulars, is to be avoided.
He will invite you to participate in his system -- always an infallible one -- of
operating. He will suggest "options," "put and call," the
"cover" system, and other devices by which the inexperienced may be mystified
and beguiled into losing their money. However astute a man may consider himself,
experience proves that, with amateurs, this kind of gambling is sure to result in loss.
An ingenious mode of practising on the credulity of the public may be
noticed in some financial publications. An editorial notice or subsidised paragraph will
be inserted in the paper, extolling the merits and predicting the certain success of some
concern which it is desired to bolster up or to foist upon the public. This is done in
such a way that the reader is expected to believe that it is the genuine expression of a
truthful opinion by the editor, who has obtained his information from unimpeachable
sources. Of course, this peculiar kind of advertisement has to be paid for, but it has its
advantages to the advertiser, for it can (for a consideration) be quoted by the country
papers as unbiassed news, and attention called to it in a money article or leaderette. The
pamphlets issued by the advertising outside broker are sometimes amusingly artless in the
endeavour to sell shares and attract custom. On the first page will be found some
paragraphs setting forth the merits and prospects of certain named companies, and advising
the reader to buy shares in them without a day's delay, as a considerable and speedy rise
in value is assured. One may be permitted to wonder why the broker and all his friends do
not rush in and secure every share that is to be had. At the end of the paper the reason
will be discovered; in every one of the concerns referred to shares are offered for sale,
which cannot be got rid of in the regular market. It must be inferred that some credulous
persons are taken in by this transparent artifice, or it would not be so constantly
practised. The object of these publications is chiefly to puff up doubtful securities, in
the hope that some fatuous speculator may be tempted to buy. It is delightful when two of
these gentry fall out and expose each other's knavery. The reader is assured that
"Codlin's his friend, not Short"; the latter is denounced as a fraud and
retaliates, but no action for libel is brought, because both know that on either side the
imputation is justifiable.
It may excite surprise in some who are favoured with circulars and
prospectuses which are, through the Post Office, sown broadcast over the whole country,
how the name and address of a comparatively obscure individual should be known. Prospectus
and circular distributing is a business conducted on a regular system. When it is desired
to invite subscriptions to float some new company or to bolster up some concern, the share
lists of the same sort of companies already in existence are drawn upon for names and
addresses; and court directories also furnish a wide field for operations.
At the present time the rage appears to have set in for forming limited
liability companies out of private industrial concerns or trading firms. Most of these
companies, we are told by an authority, "are brought out under the same
auspices" -- that is they are started and floated by a skilled personage known as a
"promoter." The stereotyped prospectus must now be familiar to most people, and
the public respond freely to the invitation to subscribe for shares, without consideration
or inquiry. The prospectus is usually replete with statistics, showing the success which
has attended the business whilst in private hands, and the enormous profits made; and one
is apt to wonder why they did not keep it to themselves, instead of inviting the public to
share in the gains. But there are good companies and bad companies, and it is to be feared
that the latter largely preponderate. A good company may have a genuine reason for its
existence, such as the desire of a last surviving partner to retire from active life, or
the growth of the business to such an extent that more capital is required than could be
obtained from a private person, or upon some other equally valid ground. A bad company is
often the make-shift to save a decaying firm from insolvency, or to dispose of a business
at a price quite out of proportion to its real value. The prospectus affords no
opportunity of discriminating what is genuine and likely to succeed from what is false and
sure to fail. If, as it has been said, eighty per cent. of companies floated sooner or
later go to the wall, then, indeed, inquiry and much circumspection are needed before
entering upon a speculation of the kind. It must be said, however, that many companies
formed from trading concerns have become well established and profitable, and if
permanency could be relied upon, they furnish a field for lucrative investments. Those
adventures which are unduly pressed upon the notice of the public should be regarded with
suspicion. If a thing is really good in itself, it will not require much persuasion to
commend itself; and if bad, no purchased laudation will make it better. A subtle mode of
advertising is just now coming into vogue, which, though expensive, will for a time be
successful. There need be no reflection on the companies which adopt it, though calculated
to beguile the innocent and confiding investor. A leaf or two introduced in some of our
illustrated papers, in no wise differing in the printing from the remainder of the
publication, and appearing as though it formed part of the regular pabulum offered to the
public. This leaf or leaves contain well-executed pictures of the works and machinery and
other interesting objects connected with the industry of a company to which it is desired
to call attention, and a descriptive account is given of its magnitude and success. To the
casual reader all this would appear to be a matter of public interest, offered to the
public as part of the regular business of the paper, but it is only an ingenious form of
advertisement and has to be paid for as such, but that is of no consequence if the effect
is produced, of a rise in the price of the shares. There are some companies whose shares
are quoted at such enormous premiums, and which pay such high dividends, that the investor
is sorely tempted to embark in similar undertakings, apparently, that are brought before
the public. But these prosperous concerns are in most cases first taken up by a syndicate
-- that is, a certain limited number of persons behind the scenes -- who finance and float
the company, and when success has been attained, the public are granted the privilege of
purchasing shares -- but at such a price as the syndicate choses to put upon them, and,
not seldom, that is the highest they ever attain. This is particularly the case with
mining companies, the successful ones having certainly only benefited the few. This
syndicate system has given rise to a bogus imitation, which, however, appears to have met
with but limited success. Circulars in lithographed writing, marked "private and
confidential," and implying a friendly interest in those addressed, are sent to
persons whose names are obtained in the manner already indicated. An invitation is given
them to join a syndicate about to be formed to float a certain company, the profits
arising from the operation being certain and enormous. Again, if it be such an excellent
and certain venture, why offer a share to an entire stranger? These circulars are very
speciously worded, and there is an air of candour about them likely to allure. Anyone
foolish enough to subscribe would probably, after an interval, be informed that owing to
unforeseen circumstances the adventure had turned out a failure, and that all the money
had gone in expenses. Successful gold mines have yielded large fortunes to their
proprietors, but it must be remembered that mines have but a limited existence, and once
they are worked out the money invested in them is lost; for when they cease to yield ore
there is nothing more to be obtained from them. Promiscuous dealing in mine shares is
nothing more or less than gambling, or taking part in a lottery in which the blanks are
overwhelming and the prizes next to nothing. If an enterprise has in it any degree of
soundness or promise, there are plenty of the knowing ones ready to step in and take all
the advantages to be gained; it is the desperate ventures and unscrupulous swindles that
the public are mostly pressed to support -- only to lose their money. It is to be hoped
that the dupes are at length awake to the pit-falls dug for them by the mining company
promoter and speculator, whose seductive paragraphs are everywhere in evidence in the
advertising sheets of the day.
A typical example -- and not a fictitious one -- of hundreds of knavish
concerns foisted on the public may be quoted. A certain company, of which no prospectus
has been issued, nor of which anything is publicly known, appears in the mining lists. One
day, a paragraph in a financial paper reports that the agent for the mines, on the spot,
has cabled that the promise of success exceeds all expectations, that samples of ore,
yielding three ounces to the ton, have been found, and that the necessary machinery must
be sent out at once. This is followed up by an editorial leaderette (of course, paid for),
in which the writer expresses surprise that the shares of so promising an enterprise
should be at so low a price, and predicting a rapid advance when the work is further
developed. These notices effect their purpose to the extent of raising the quotations of
the shares a few shillings, but this is not enough for the promoter; a circular is next
issued, in the usual way, to the effect that the directors have been fortunate enough to
secure additional property near their own, which furnishes wood and water, so essential to
the proper development of the mine, and including, moreover, alluvial pits abounding in
gold. An elaborate lithographed sketch of the property, with mines at work and a
steam-engine, accompanies the circular, and the whole presents an appearance of real
business. The next move is the statutory meeting of the shareholders, which, however, is
very sparsely attended, as the victims are chiefly people residing in the country, who do
not care to incur the expense of a journey to London. The man who presides at the meeting,
an outside broker, begins a speech by apologising for the absence of the chairman of the
company (of whom the shareholders hear for the first time), and then goes on to describe
with tedious detail the technical working of the mine, the stopes and veins, and bunches
of gold that there are, and the stamps, machinery, &c., that there are to be. He
describes what has been done in the alluvial pits, and the prospect of wealth to be drawn
therefrom as beyond the dreams of avarice, and winds up with warm congratulation of the
proprietors on the valuable property they possess. Whether he has overdone his part or
something prejudicial to the company leaks out, the shares which had changed hands at 10s.
gradually drop to 5s. Then a circular goes the round in which some member of the ring of
knaves invites the public to join a syndicate to buy up five thousand of these shares
which he has, through peculiar circumstances, been able to secure the refusal of at 4s. a
share. A special meeting of the shareholders is next called, when it is announced that
more capital is required, and that it will be necessary to pay up the one shilling per
share which still remains outstanding. A last desperate effort to get rid of the shares at
any price is then resorted to before the call of one shilling per share becomes payable,
and some thousands are offered at one shilling and sixpence each. After the time has
expired for paying the call, a last circular is issued, intimating briefly that the
eminent engineer, who has originally given such a glowing account of the mine, now reports
that there is no present indication of gold on the property, but that possibly some might
be found if they dug deep enough!
The name of the company has disappeared from the mining share list, and
it will be heard of no more. It is doubtful if there ever was any property, or engineer,
or board of directors, or, in fact, anything more than the outside broker and his
confederates.
Of the bona fide speculative undertakings in South Africa and Australia,
the exploration and finance companies, or some few of them, have made the largest profits.
Their system, broadly speaking, is to acquire certain tracts of land in a gold-bearing
district, and then let small portions on lease to different subsidiary companies, which
have been floated to develop gold or whatever else these portions may contain. The price
paid to the parent company is made up of; perhaps, one half in cash and the other in the
shares of the new concern. An immediate profit accrues from the payment in cash, and there
is a wide field for further gains if the operations of the subsidiary companies are
successful. But in this, as in all speculative enterprises, the prizes have been few and
the blanks many.