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Marketing Management


Fellow, IIM Ahmedabad

M.B.A ( Marketing) Osmania University
Working Papers
1.   Influences on inter-format retail competition: Study of periodic markets and retail store in rural markets of India
Sanal Kumar Velayudhan    (2011)    Abstract

2.   Sub culture influence on antecedents of expectations and perceived quality: a study of rural and urban consumers
Sanal Kumar Velayudhan    (2011)    Abstract
3.   Differences in Perception of Value between Urban and Rural Consumers
Sanal Kumar Velayudhan    (2013)    Abstract

4.   Wonder La
Sanal Kumar Velayudhan & Kochouseph Chittilappilly    (2013)    Abstract


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