Praveen Sugathan specializes in the firm-customer interfaces which are facilitated by new technologies and media. His current research includes investigating customer responses after co-creation, how customers spread and engage with word-of-mouth, and customer perception of realism in creative products. He is also interested in customer and marketing analytics.
Assistant Professor, IIM Kozhikode, 2016 December-
Assistant Professor, IIM Tiruchirappalli, 2016 April-2016 December
Selected as one of the best accepted papers at 2015 Academy of Management Meeting during August 7-11 in Vancouver, BC, Canada.
Doctoral student stipend winner, Association of Consumer Research, New Orleans, 2015
Doctoral student stipend winner, Academy of International Business Conference, Bengaluru, 2015
Khoshoo Earthian Trophy 2011-2012 by Ashoka Trust for Research in Ecology and the Environment (ATREE) for the paper, “Integrating Solid Waste Management and Organic Farming”