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Home :: Faculty & Research :: Faculty Profiles :: Faculty Profile [ Omkumar Krishnan ]
OMKUMAR KRISHNAN  







Associate Professor

Marketing Management

+91-495-2809438 / +91-9400052101
  omkumar@iimk.ac.in


PhD - IIT Bombay

MPhil - IIT Bombay

MA - University of Kerala

BSc - University of Kerala

Research Areas
Destination Branding

Last Mile Coverage of Brands

Consumer Socialisation

 

Recent Consulting / Other Assignments
Milma

TEQIP

PETL

 

Current Projects
Last Mile Coverage of Packaged Goods
 

Academic Positions
Chairperson - Students Affairs

Area Chair - Marketing Management
 

Significant Publications
Omkumar Krishnan, Singh, H., Nafees, L. Datta, K. (2012), Narrowing the Last Mile Gap in Rural Distribution: Through the Looking Glass of a Distributor, Published by European Case Clearing House, Reference no. 512-084-8.

Omkumar Krishnan. (2012)Economy, Markets and Consumption: A Critical Review, Crescent Journal of Business, Vol 2, No.1, November,2012
 

Conferences, Seminars & Talks
Destination Branding and Marketing Conference, Cardiff, UK

3rd MRSI Qualitative Annual Research Seminar, Bangalore

International Academic Conference on Education, Teaching and Elearning (IAC-ETeL 2013) Prague, Czech Republic

 

Working Papers
1.   Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company
Omkumar Krishnan, Suchit Rout & Lubna Nafees    (2013)    Abstract

 
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