Home :: Faculty & Research :: Faculty Profiles :: Faculty Profile [ Omkumar Krishnan ]
OMKUMAR KRISHNAN  






Associate Professor

Marketing Management

+91 - 495 - 2809438
  omkumar@iimk.ac.in


PhD - IIT Bombay

MPhil - IIT Bombay

MA - University of Kerala

BSc - University of Kerala

Research Areas
Destination Branding

Last Mile Coverage of Brands
 

Recent Consulting / Other Assignments
Milma

PETL

Quadrapoint

 

Current Projects
Last Mile Coverage of Packaged Goods
 

Significant Publications
Omkumar Krishnan, Singh, H., Nafees, L. Datta, K. (2012), Narrowing the Last Mile Gap in Rural Distribution: Through the Looking Glass of a Distributor, Published by European Case Clearing House, Reference no. 512-084-8.

Omkumar Krishnan. (2012)Economy, Markets and Consumption: A Critical Review, Crescent Journal of Business, Vol 2, No.1, November,2012
 

Conferences, Seminars & Talks
Destination Branding and Marketing Conference, Cardiff, UK

3rd MRSI Qualitative Annual Research Seminar, Bangalore

International Academic Conference on Education, Teaching and Elearning (IAC-ETeL 2013) Prague, Czech Republic

 

Working Papers
1.   Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company
Omkumar Krishnan, Suchit Rout & Lubna Nafees    (2013)    Abstract

 

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