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Home :: Faculty & Research :: Faculty Profiles :: Faculty Profile [ Keyoor Purani ]
KEYOOR PURANI  








Professor

Marketing Management

+91-495-2809110
  kpurani@iimk.ac.in


PhD (Management)

MBA (Marketing)

BE (Electrical)

Recent Consulting / Other Assignments
KCM Appliances - Impex Brand "Management Systems and Policies towards Business Acceleration" (Ongoing)

Oushadhi Pharmaceuticals Corporation Kerala Ltd. "Marketing and organization development road map towards vision 2020", 2016

Department of Post, "Market Estimation and Logistics Network Design for Logistics Post in Kerala", 2016

Kerala State Electricity Board "Enhancing Service Quality and Organizational Effectiveness", 2016

Synovate India Pvt. Ltd., Chennai, “Conjoint study to understand new design features and price for new device for diabetes care for Medtronic, USA ”, 2011

Madhyamam Broadcasting Ltd., Kozhikode, “Industry Analysis and Business Strategies for Regional Current Affairs Centered Satellite TV Channel”, 2011

 

Academic Positions
Professor, IIM Kozhikode, October 2013 onwards

Associate Professor, IIM Kozhikode, April 2008 - October 2013

Visiting Associate Professor, School of Management, Asian Institute of Technology, Bangkok, January 2013- May 2013

Assistant Professor, IIM Kozhikode, April 2005-April 2008

Assistant Professor, Mudra Institute of Communications, Ahmedabad, November 2001 - April 2005

 

Other Professional Appointments
Executive Director, IIMK LIVE- Business Incubator

Member, Board of Governors, IIM Kozhikode Society, June 2016 Onwards

Dean- Development, IIM Kozhikode, January 2014 - March 2016

Chairperson - Management Development Programs, IIM Kozhikode, April 2010 to January 2014

Chairperson - Placements, IIM Kozhikode September 2008 - March 2010

Chairperson - Interactive Distance Learning, IIM Kozhikode, August 2005 - March 2008

 

Corporate / Public Sector Leadership
Multimedia Aquarius, Mumbai, 1995-1998

Jyoti Ltd., Vadodara, 1992-1993
 

Awards
Outstanding Paper of 2014 in JIBR, Emerald Awards for Excellence, 2014

Research Grant GBP 9357, British Academy International Partnership and Mobility Scheme Awards 2013, with Glasgow Caledonian University

Research Grant GBP 7000, British Council Knowledge Economy Partnerships Awards 2012, with University of Sheffield

 

Significant Publications
Kumar, Deepak S; Purani, Keyoor; Sahdev, Sunil, 2017, Visual Servicescape Aesthetics and Consumer Response: A Holistic Model, Journal of Services Marketing, Vol. 31, Issue 5

Malhotra Neeru, Sahadev sunil, Purani Keyoor, 2017,“Psychological contract violation and customer intentions to reuse online retailers: exploring mediating and moderating mechanisms”, Journal of Business Research (Elsevier)

Sahadev, Sunil, Purani, Keyoor, Kumar Panda, Tapan, 2017, "Service employee adaptiveness : Exploring the impact of role-stress and managerial control approaches", Employee Relations 2017 39:1 , 54-78 (Emerald)

Purani Keyoor, Gopinath Saji, Sensarma Rudra, 2015, "Editorial,Special Issue: Indian Management and The Global Business", Journal of Indian Business Research, 7(2) (Emerald)

Sahadev Sunil, Purani Keyoor and Malhotra Neeru (Eds.), 2015, “Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies”, Cham, Switzerland: Springer International Publishing AG

Sahadev Sunil, Purani Keyoor and Nair SK, 2015, "The Mediating Role of Role Stress in the Relationship between Goal Orientation and Job Satisfaction among Sales Persons: An Empirical Study", In Sahadev Sunil, Purani Keyoor and Malhotra Neeru (Eds.), Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies, Cham, Switzerland: Springer International Publishing AG

Ramanathan Jayasankar, Purani Keyoor,2015,"Brand Extension Evaluation: Real world and Virtual World", Journal of Product and Brand Management, 23(7) (Emerald)

Zhongqi Jin, Richard Lynch, Samaa Attia, Bal Chansarkar, Tanses Gülsoy, Paul Lapoule, Xueyuan Liu, William Newburry, Mohamad Sheriff Nooraini, Ronaldo Parente, Keyoor Purani, Marius Ungerer, 2015, "The relationship between Consumer Ethnocentrism, Cosmopolitanism and Product Country Image amongst younger generation consumers: the moderating role of country development status", International Business Review, (Elsevier)

Purani Keyoor, Sahadev Sunil and Kumar Deepak, 2014, "Globalization and Academic Research: The Case of Sustainability Marketing", Society and Management Review, 3(1), pp.1-7 (Sage)

Sahadev Sunil, S Sudershan, Purani Keyoor, 2014, "Effects of Competitive Psychological Climate, Work-Family Conflict, Role Conflict On Customer Orientation: The Case of Call Center Employees in India", Journal of Indian Business Research, 6(1), pp. (Emerald)

Belch George, Belch Michael and Purani Keyoor, 2013, "Advertising and Promotion: An Integrated Marketing Communications Perspective", McGraw Hil Education, 1016p., ISBN: 978-1-25-902685-0

Kumar Deepak, Purani Keyoor and Sahadev Sunil, 2013, "Conceptualizing Visual Servicescape Aesthetics: An Application of Environmental Psychology ", The Marketing Review, 13(10), (Westburn)

Shukla Paurav and Purani, Keyoor; 2012, “Comparing luxury value perceptions in cross-national context”, Journal of Business Research, 65 (10 ), pp.1417-1424 (Elsevier)

Belch George, Belch Michael and Purani Keyoor, 2009, "Advertising and Promotion: An Integrated Marketing Communications Perspective", Tata McGraw Hill, 1075p.

Sahadev Sunil, and Purani Keyoor; 2008, “Modelling the Consequences of ESQUAL: An Empirical Study”, Marketing Intelligence and Planning, Vol. 26 (6), pp. 605‐620 (Emerald)

Purani Keyoor; and Sahadev Sunil, 2008, “The Moderating Role of Industrial Experience in the Job Satisfaction, Intention to Leave Relationship: An Empirical study among Salesmen in India”, Journal of Business and Industrial Marketing, Vol. 23(7), pp. 475‐485 (Emerald)

 

Conferences, Seminars & Talks
Jeesha K., Purani K., "Conceptualising and Measuring Community Based Brand Equity", Academy of Marketing Science World Marketing Congress, 2017, Christchurch

Jeesha K., Purani K., "Conceptualising and Measuring Community Based Brand Equity", Academy of Marketing Science World Marketing Congress, 2017, Christchurch

Kumar D., Nair U., Purani K., "Consumer Pre-testing of Servicescape Designs: A Toolkit",2017 AMA Winter Marketing Educators Conference, Orlando

Shukla, P., Purani, K., Singh, J., "Influence of Consumer Vanity on Employment of Impression Management Tactics and Their Consequences on Conspicuous Consumption Orientation", 2017 AMA Winter Marketing Educators Conference, Orlando

Sahadev, S., Sudershan, S., Purani, K., & Bradley B., “The Impact of Personality Traits on Customer Orientation among Call Center Workers: The Moderating Effect of Work-Family Conflict and Role Conflict”, 2015 AMA Winter Marketing Educator

Sahadev Sunil and Purani Keyoor, "Internet Banking Adoption in Developing Countries: A Meta-Analysis of the findings so far" Academy of Marketing Conference, Cardiff, UK, July 2013

Purani, Keyoor et. al “Antecedents of Home and Foreign Product Country Images in Developed and Developing Countries: A Comparative Study” Academy of International business Annual Meet in Washington DC, USA, Jun- Jul, 2012

Purani, K., Sahadev, S. & Sudershan, S. “Competitive Psychological Climate, Work-Life Conflict, Role Conflict And Their Impact on Customer Orientation among Call C enter Employees”, 39th EMAC (European Marketing Academy Conference), Copenhagen, June 2010

Purani Keyoor, Unnikrishnan K Nair, “Managing Salesforce Attrition at Karnavati Healthcare Ltd.”, NACRA (North American Case Research Association) Annual Meeting, Santa Cruz, California, USA, October 2009

Purani Keyoor; and Sahadev Sunil, “Generating trust in e-services through service quality: The Moderating Role of Technology Readiness”, World Marketing Congress (Academy of Marketing Science conference), Oslo, Norway, Jul 2009

Purani Keyoor; and Sahadev Sunil, “Generating trust in e-services through service quality: The Moderating Role of Technology Readiness”, World Marketing Congress (Academy of Marketing Science conference), Oslo, Norway, Jul 2009

 

Working Papers
1.   Equity' brand: evolution of a brand from stock market
Dr. Keyoor Purani;Mr. Abhilash Nair    (2006)    Abstract

2.   The moderating role of industrial experience in the job satisfaction, intention to leave relationship: an empirical study among salesmen in india
Dr. Keyoor Purani;Dr. Sunil Sahadev    (2006)    Abstract
 
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