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Home :: Faculty & Research :: Faculty Profiles :: Faculty Profile [ Joffi Thomas ]

Associate Professor

Marketing Management

+91 - 495 - 2809117

Fellow (MDI Gurgaon)

MBA South Gujarat University,Surat.

BE Computer Engineering, Sardar Vallabhai National Institute of Technology, Surat

Research Areas
Sustainability Oriented Marketing

Trust in Customer Relationships

Growing and Leveraging Brand Equity

Business to Business Marketing


Recent Consulting / Other Assignments
Review of Business Performance and Plan for an IT firm

Designing Organisational Intervention Program for Effective Customer Management for a Public Sector firm

Current Projects
Hindustan Unilever Ltd.: Aligning HR Strategy to Address Market Challenges

Chennai Superkings: Growing and Leveraging Brand Equity

Significant Publications
Thomas, J., Sebastian, M. P., & Asharaf (2012).Information Technology and Business innovations – Challenges and future directions. New Delhi: Macmillan.

Thomas, J., Arora, A. P., & Gupta, R. K. (2011). Ballarpur Industries Ltd.: Aligning Marketing Strategy in a Turbulent Environment. Emerald Emerging Markets Case Studies Collection, September.

Thomas, Joffi (2009) ."Trust" in Customer Relationships: Addressing the Impediments in Research. Asia-Pacific Advances in Consumer Research.

Thomas Joffi, Ashok Pratap Arora & G. Shainesh (2009). Effects of Customer Trust on Word of Mouth Communication: Examining Customer-Brand Relationship. Asia-Pacific Advances in Consumer Research.

Thomas Joffi and Rajen K. Gupta (2005), “Marketing Theory and Practice: Evolving Through Turbulent Times”, Gobal Business Review, Vol. 6 (1), 95-112.


Conferences, Seminars & Talks
Thomas, J. (2012). Marketing Theory and Practice: Evolving Through Turbulent Times. International Conference on Emerging Dimensions in Marketing. Saintgits Institute of Management and Annamalai University, November 21, 22.

Thomas, J. (2012). Addressing Business Challenges in the Retail Sector. Gold and Silver Merchants Association, February 5.

Thomas, J. (2011). Sustainability Oriented Marketing. Indian Society of Advertising (ISA), Mumbai, December 15.

Thomas, J. (2011). Earning Trust; Building Brand at Kerala Marketing Conclave 2011 Confedaration of Indian Industry January 18.

Thomas, J. (2010). Customer Value Management in Business Markets. NASSCOM Emerge Forum, October 08.


Working Papers
1.   Trust" in Customer Relationships: Addressing Impediments in Research"
Joffi Thomas    (2009)    Abstract

2.   Modeling Trust in Customer Relationships
Joffi Thomas;Arora A P    (2010)    Abstract

3.   Chennai Super Kings (CSK): Growing and Leveraging Brand Equity
Joffi Thomas, Biswarup Saha & Chandra Shekhar Satpathy    (2013)    Abstract

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