BE Computer Engineering, Sardar Vallabhai National Institute of Technology, Surat
Sustainability Oriented Marketing
Trust in Customer Relationships
Growing and Leveraging Brand Equity
Business to Business Marketing
Recent Consulting / Other Assignments
Review of Business Performance and Plan for an IT firm
Designing Organisational Intervention Program for Effective Customer Management for a Public Sector firm
Hindustan Unilever Ltd.: Aligning HR Strategy to Address Market Challenges
Chennai Superkings: Growing and Leveraging Brand Equity
Thomas, J., Sebastian, M. P., & Asharaf (2012).Information Technology and Business innovations – Challenges and future directions. New Delhi: Macmillan.
Thomas, J., Arora, A. P., & Gupta, R. K. (2011). Ballarpur Industries Ltd.: Aligning Marketing Strategy in a Turbulent Environment. Emerald Emerging Markets Case Studies Collection, September.
Thomas, Joffi (2009) ."Trust" in Customer Relationships: Addressing the Impediments in Research. Asia-Pacific Advances in Consumer Research.
Thomas Joffi, Ashok Pratap Arora & G. Shainesh (2009). Effects of Customer Trust on Word of Mouth Communication: Examining Customer-Brand Relationship. Asia-Pacific Advances in Consumer Research.
Thomas Joffi and Rajen K. Gupta (2005), “Marketing Theory and Practice: Evolving Through Turbulent Times”, Gobal Business Review, Vol. 6 (1), 95-112.
Conferences, Seminars & Talks
Thomas, J. (2012). Marketing Theory and Practice: Evolving Through Turbulent Times. International Conference on Emerging Dimensions in Marketing. Saintgits Institute of Management and Annamalai University, November 21, 22.
Thomas, J. (2012). Addressing Business Challenges in the Retail Sector. Gold and Silver Merchants Association, February 5.
Thomas, J. (2011). Sustainability Oriented Marketing. Indian Society of Advertising (ISA), Mumbai, December 15.
Thomas, J. (2011). Earning Trust; Building Brand at Kerala Marketing Conclave 2011 Confedaration of Indian Industry January 18.
Thomas, J. (2010). Customer Value Management in Business Markets. NASSCOM Emerge Forum, October 08.
1. Trust" in Customer Relationships: Addressing Impediments in Research" Joffi Thomas (2009) Abstract
2. Modeling Trust in Customer Relationships Joffi Thomas;Arora A P (2010) Abstract
3. Chennai Super Kings (CSK): Growing and Leveraging Brand Equity Joffi Thomas, Biswarup Saha & Chandra Shekhar Satpathy (2013) Abstract
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