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Cases & Consulting


 

Completed Consultancy Projects
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Programme Details  
1. Business Consulting - Marketing & Sales for KCM Appliances Pvt. Ltd. (Brands Impex & Onix)
Facilitator(s) : Prof. Keyoor Purani

Date: Feb-2014

2. Marketing and Distribution Strategy development for Milma Milk in Four Southern Districts of Kerala
Facilitator(s) : Prof. Anandakuttan B Unnithan, Prof. Deepak Dhayanithy, Prof. Omkumar Krishnan
Programme Coordinator- Prof. Deepak Dhayanithy

Date: Sep-2013

3. Development of Culture Document for M/s. Arbitron India
Facilitator(s) : Prof. Unnikrishnan K Nair, Prof. Debabrata Chatterjee

Date: Jul-2013

4. Conjoint study to understand product design features & price for new device for diabetes care
Facilitator(s) : Prof. Keyoor Purani

Date: Sep-2011

5. Independent quality assessment for the SJSRY STEP UP Placement oriented programme in Kerala
Facilitator(s) : Prof. T. N. Krishnan, Prof. Debabrata Chatterjee, Prof. Manoranjan Dhal

Date: Jun-2011

6. Development of Finance, Accounting & Control Systems for Madhyamam Broadcasting Limited
Facilitator(s) : Prof. Keyoor Purani, Prof. Abhilash S. Nair

Date: May-2011

7. Development of Finance, Accounting & Control Systems for Madhyamam Broadcasting Limited
Facilitator(s) : Prof. Keyoor Purani, Prof. Abhilash S. Nair

Date: May-2011

8. Industry analysis & business strategies for regional current affairs centered satellite TV channel for Madhyamam Broadcasting Limited
Facilitator(s) : Prof. Keyoor Purani

Date: Dec-2010

9. Understanding Gold loan Buyers - 7 markets study in South India
Facilitator(s) : Prof. Keyoor Purani, Prof. Anandakuttan B Unnithan

Date: Aug-2010

10. Consumer research & customer analysis - Gold Loans for Muthoot Finance Pvt Ltd
Facilitator(s) : Prof. Keyoor Purani, Prof. Anandakuttan B Unnithan

Date: Nov-2009

11. Study of Comtrust eye hospital to suggest major structural/organizational changes
Facilitator(s) : Prof. T. N. Krishnan, Prof. Debabrata Chatterjee

Date: Jul-2009

12. Increasing effectiveness in Export marketing through supply chain streamlining' for Ambadi Enterprises Limited
Facilitator(s) : Prof. Saji Gopinath, Prof. Keyoor Purani

Date: Apr-2009

13. Marketing Manual for Hindustan Newsprint Limited
Facilitator(s) : Prof. S S S Kumar, Prof. G. Sridhar

Date: Mar-2009

14. Increasing effectiveness in export marketing through supply chain streamlining
Facilitator(s) : Prof. Saji Gopinath, Prof. Keyoor Purani

Date: Jan-2009

15. Design & Delivery of executive programme for Indian Society of Advertisers (ISA) members
Facilitator(s) : Prof. Keyoor Purani

Date: Nov-2008

16. Distribution optimisation for supply of electrical appliances to panchayaths all over Kerala
Facilitator(s) :

Date: Sep-2008

17. Preparation of a model DPR on setting up Six new IIMs in the state of TN, J&K, Jharkhand, Chattisgarh, Uttaranchal and Haryana
Facilitator(s) :

Date: Aug-2008

18. Expansion cum Diversification Project (EDP) at Hindustan Newsprint Limited (HNL) - Development of Special Economic Zone
Facilitator(s) :

Date: Oct-2007

19. Ideas Generation Campaign for Emami across leading B-schools
Facilitator(s) : Prof. Keyoor Purani

Date: Jul-2007

20. Analysis of Over-The-Counter (OTC) Business and Marketing Opportunities for an MNC Pharma Company
Facilitator(s) : Prof. Keyoor Purani

Date: Jun-2007

21. Evaluation Study for various schemes/undertaking under Accelerated Generation and Supply Programme (AG & SP) schemes
Facilitator(s) : Prof. S S S Kumar

Date: Nov-2006

22. Identification of Market Segments and Ideal Product Concepts Using Conjoint Analysis for Dx Box - a point of care diagnostic system for SERC, synovate, India A/c PATH, USA
Facilitator(s) : Prof. Keyoor Purani

Date: Aug-2006

23. Technical and Commercial Evaluation of tenders for marketing and distribution franchisees of BSNL Products
Facilitator(s) : Prof. Keyoor Purani, Prof. Anjan Kumar Swain

Date: Jul-2006

24. Study of export promotion, export development and quality improvement schemes of Spices Board
Facilitator(s) :

Date: Jul-2006

25. Development of a Model to treat a category A establishment of the army as an independent budget centre
Facilitator(s) :

Date: Apr-2006

26. A case study on Kurian's success on Cochin International Airport Limited
Facilitator(s) :

Date: Apr-2006

27. Development of Innovative Product development and marketing schemes for Khadi - Kerala Khadi and Village Industries Board
Facilitator(s) : Prof. Saji Gopinath

Date: Jun-2005

28. Feasibility Study to rejuvenate the Sugar Mills in Kerala
Facilitator(s) :

Date: Feb-2005

29. Development of a Preliminary action plan for Integrated Rural Development through Micro enterprises development in Mozambique
Facilitator(s) : Prof. Saji Gopinath

Date: Dec-2004

30. SUBICSHA Implementation Project II, District Rural Development Agency, Kozhikode
Facilitator(s) : Prof. Saji Gopinath

Date: Nov-2004

31. Development of a perspective plan for developing Kannur as a Town of Excellence in Handlooms
Facilitator(s) : Prof. Saji Gopinath

Date: Sep-2004

32. Study of Demographic and Socio-economic Profile of Users and Demand for various Telecom Services
Facilitator(s) : Prof. Saji Gopinath

Date: Apr-2004

33. Building Brand for Kerala Handloom
Facilitator(s) :

Date: Mar-2004

34. Appraisal of the revival scheme of Rubbermark, Kerala State Cooperative Rubber Marketing Federation Ltd., Cochin
Facilitator(s) : Prof. Saji Gopinath

Date: Feb-2004

35. Coir Board - Training, Information Retrieval Analysis & Management
Facilitator(s) :

Date: Feb-2004

36. Corporate Image Building for Kochi Refinery Limited, Cochin Refiniry Limited
Facilitator(s) :

Date: Dec-2003

37. Socio-economic Survey and Rehabilitation Action Plan: Pallipuram, Trivandrum
Facilitator(s) :

Date: Oct-2003

38. Project on Preparation of Perspective Plan for Kozhikode Local Investment Promotion Programme
Facilitator(s) : Prof. Saji Gopinath, Prof. S S S Kumar

Date: Aug-2003

39. SUBIICSHA Implementation Project I
Facilitator(s) : Prof. Saji Gopinath

Date: Aug-2003

40. Development of Innovative Product Development and Marketing Schemes for Handlooms Industry in Kannur, Calicut, Palghat and Trichur Districts (Implementation of SGSY)
Facilitator(s) : Prof. Saji Gopinath

Date: May-2003

41. Restructuring the Kerala Tourism Department
Facilitator(s) : Prof. Unnikrishnan K Nair

Date: Feb-2001

42. Computerisation of South Malabar Gramin Bank (SMGB)
Facilitator(s) : Prof. Saji Gopinath

Date: Jan-2001

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