The Executive Education Programme in Marketing (EEPM)

Executive Education Programme in Marketing (EEPM) is conceived with the idea of providing specialized learning in the specific business function. Delivered through interactive distance learning mode, the Programme offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.

Programme Title

Participants of the EEPM, on successful completion of the one year Programme, would be awarded the title "Advanced Certificate in Marketing" by IIMK.

Programme Objectives

The objective of the executive Education Programme in Marketing (EEPM) is to build upon participants' existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.

Eligibility and Participants

The entry to all executive education programmes is restricted to graduates/ CA/ ICWA with 50% marks having atleast 5 years of work experience. The participants of these programmes form an interesting mix of working professionals ranging from Executive Vice President to Executives from varied backgrounds like IT, Human Resources, Marketing, Banking, Financial Services and Manufacturing.

Selection

The selection is based on scrutiny of applications and interviews through IOL platform.

Admission of successful eMEP participants to EEPM:

Successful graduates of IIMK's eMEP applying for EEPM are not required to undergo interview process. They may be selected based on their performances in eMEP and their application form.